Many people buy from large national retailers, who claim a quality support service. Unfortunately
many people spend many frustrating hours hanging on support lines. When you finally get through
to speak to someone they often know as little as you and are working off a sheet that gives them
set reply sequences to typical problems. For some this will solve your problem, but for many others
it gets them nowhere.
It is all too common to find that the main aim of the support department is to be run, as
“cost effectively” as possible – fixing your problem is a secondary consideration. This is often
achieved by employing the cheapest available labour. Which in turn means less qualified. They
often make things worse not better.
I will always aim to properly support my customers. I'm only interested in local customers and
hence I can't rely on new customers from all over the country. I need to keep all my customers happy.
Crucially I don’t want to waste my time, which, in turn means I will not waste your time.
On a local basis, it's far too easy for a few unsatisfied souls to tarnish your image forever.